Our role
Emergency ticket sales campaign
Scope
Scarcity campaigns, paid social, flash sales, social proof
Two weeks to save a concert
Ticket sales had stalled with weeks to go and cancellation was on the table. There was no time to build an audience — only to convert the one that already existed.
Scarcity, precisely targeted
Limited-time offers and countdowns gave the decision a deadline. Facebook and Instagram campaigns put it in front of music fans rather than everyone. Flash pricing forced the moment. Early buyers became the social proof that moved the next wave.
Our Strategy
- Scarcity-Focused Campaigns: Created FOMO with limited-time offers and countdown timers.
- Targeted Ad Campaigns: Precision Facebook and Instagram ads to music lovers.
- Flash Sales: Strategic promotional pricing to drive immediate action.
- Social Proof: Amplified positive sentiment and early buyer testimonials.