Our role
Campaign lead — influencer, content and ticket sales
Scope
Influencer partnerships, multi-platform content strategy, cinematic promotional video, artist reveal campaigns
Bringing Korean culture to Dhaka
A landmark international K-Drama OST concert, and an audience nobody had sold one to before. The job was to reach K-Drama fans across the country and turn that fandom into tickets.
Built on the people the audience already trusts
We partnered with the K-Pop influencers this audience already follows — more than fifty creators in all — so the first thing most fans heard about the concert came from someone they trusted rather than from an advert.
A lineup revealed, not announced
Each performing artist got their own reveal moment, and cinematic promotional films carried the lineup across every platform on a planned schedule instead of one launch push.
Our Approach
- Influencer Collaborations: Partnered with 50+ K-Pop influencers to create buzz and authentic engagement.
- Content Planning: Developed a multi-platform content strategy across social media.
- Cinematic Reels: Produced high-quality promotional videos showcasing the artist lineup.
- Artist Lineup Highlights: Created stunning reveal campaigns for each performing artist.