Live events · Dhaka, Bangladesh
A landmark international K-Drama OST concert bringing Korean culture to Bangladesh. We orchestrated a comprehensive marketing campaign that attracted thousands of K-Drama fans.
Campaign lead — influencer, content and ticket sales
Influencer partnerships, multi-platform content strategy, cinematic promotional video, artist reveal campaigns
A landmark international K-Drama OST concert, and an audience nobody had sold one to before. The job was to reach K-Drama fans across the country and turn that fandom into tickets.
We partnered with the K-Pop influencers this audience already follows, so the first thing most fans heard about the concert came from someone they trusted rather than from an advert.
Each performing artist got their own reveal moment, and cinematic promotional films carried the lineup across every platform on a planned schedule instead of one launch push.
A Gen Z focused, youth-led creative marketing and branding agency in Bangladesh, working with clients worldwide.