Our role
Strategic branding and marketing partner
Scope
Brand identity, creative direction, content production, full social media management
The goal
A restaurant brand based abroad needed to grow its online presence and engagement. The catch: every part of it had to run remotely from Bangladesh, while the content still had to look native to a Malaysian audience.
The strategy
Five moves, in order. Shift the focus to Instagram, where Malaysian audiences actually are. Direct the on-ground team remotely with shot-by-shot briefs, so footage came back with the vibe we had planned. Cut that raw footage into polished reels and promos. Design posters and graphics that gave the promotions a professional edge. Then run the calendar — scheduling, posting and optimisation — so the account stayed consistent rather than sporadic.
What changed
A consistent brand presence on Instagram, content that reads as professionally produced despite never having a producer in the room, and engagement from the local audience the restaurant actually needed to reach.
Our Approach
- Remote Content Production: Coordinated with the local team for authentic content.
- Social Media Strategy: Developed a culturally relevant content calendar.
- Professional Dashboard: Implemented analytics tracking for measurable growth.
- Community Management: Engaged with the audience to build a loyal following.